COACHING BUSINESS · UX OPTIMIZATION
Honey & Sir Productivity
Improving trust, usability, and conversions for a coaching business through UX optimization and responsive design.
ROLE
UX Designer
TIMELINE
Approximately 2 months
PLATFORM
WordPress
TOOLS
Figma · WordPress · FigJam · Google Meet
Hero Image Placeholder
Overview
Honey & Sir Productivity is a coaching business that needed a more effective digital experience without abandoning its existing WordPress implementation. The work focused on improving mobile usability, sharpening information hierarchy, and making conversion-focused actions easier to find.
Business Problem
Crowded mobile layouts, weak visual hierarchy, difficult-to-find calls to action, and unclear navigation were creating friction. Working inside WordPress templates required recommendations that were practical, scalable, and feasible to implement.
Goals
Improve mobile usability
Strengthen visual hierarchy
Increase CTA visibility
Simplify navigation
Build a scalable foundation
My Role
I led the UX evaluation, responsive design improvements, client collaboration, WordPress implementation guidance, and conversion-focused recommendations. Each decision balanced user needs with the site’s current technical constraints.
Design Decisions
Five focused moves created a clearer, more confident path through the experience.
Prioritized Mobile Readability
Improved spacing, typography, and touch targets for confident reading and action on smaller screens.
Increased CTA Visibility
Emphasized primary actions through placement, contrast, and hierarchy.
Simplified Information Hierarchy
Grouped related content, strengthened headings, and reduced cognitive load.
Worked Within WordPress Constraints
Adapted improvements to template limitations instead of rebuilding the site.
Planned for Future Growth
Outlined future opportunities for pricing, testimonials, scheduling, payment integrations, and a content hub.
Implementation
01 Client discussions
02 Mobile optimization
03 Homepage improvements
04 CTA enhancements
05 Future roadmap recommendations
Homepage Before
Homepage After
Mobile Before
Mobile After
Services Page
Responsive Layout
WordPress Editor
Final Website
Results
The outcome is qualitative: a clearer experience, a stronger path to action, and a website foundation that can grow with the business.
Improved Mobile Experience
Clearer Visual Hierarchy
Stronger Calls to Action
Better Content Organization
Scalable Website Structure
Positive Client Feedback
Reflection
Successful UX often means improving an existing system rather than starting over. This work reinforced the value of collaborating closely with stakeholders, keeping user needs visible, and making thoughtful choices inside real technical constraints.